There is a need to create a unified system for analyzing sales through online channels by combining data on website and mobile application traffic, data on ticket sales and booking.
The solution is implemented on the basis of innovative ETL/BI products from major vendors.
The key goal of the project was to combine heterogeneous data from various sources:
“The end-to-end analytics system is an efficient tool for preparing unified reports for all online sales channels. Automated algorithms for collecting and verifying data will reduce the time required to prepare reports and also reduce labor costs,”