The Innodata’s project won a prestigious competition in marketing automation

Проект «Иннодаты» победил в престижном конкурсе в области автоматизации маркетинга
7 October 2020
The Innodata’s project “Optimization System for Creating, Conducting and Analyzing Marketing Campaigns” implemented at PJSC “Aeroflot” won in the “Best Use of Marketing Automation” nomination.

The system provides business users with a unified platform for managing communications with existing and potential customers across all channels (e-mail, push notifications, banner ads, online advertising, etc.) while maintaining a unified contact policy and a unified methodology for evaluating campaign efficiency. Owing to the developed analytical models and optimization modules, the distribution of offers to customers is implemented automatically, taking into account the available channels and resources, business rules and contact policies throughout the entire customer life cycle.

The system is designed to allow parallel launching of a large number of marketing campaigns (after the system implementation it is planned to launch more than 200 marketing campaigns per month, and the total number of communications will exceed 33 million per month).