Digitalization of retail: directions in which the market digital revolution is developing

Цифровизация ритейла: в каких направлениях развивается digital-революция рынка
28 September 2021
Personalization, the use of artificial intelligence, scaling-up of subscriptions, the use of augmented reality, new methods of payment for purchases, and improvement of order delivery services - these are the main trends in the digital transformation in retail industry.

They are at different levels of development in different retail segments, and their effect on the retail industry will only grow in the future. Tatyana Kupriyanova, head of Innodata’s analytical group, told Retail & Loyalty, the largest industry source, about the imaginary and real directions of digitalization of this economy segment in her article.